A quarter of the world consists of young people between the ages of 10-14 years. Of these 86 percent, live in developing countries. Pakistan currently has the largest group of young people in its history (25 million aged 15-24) and subsequent cohorts are projected to be even larger. This is experimenting now technologies and is mostly influential by the media. TV is the most accessible media form. In Pakistan, the coverage of TV is between 87-90pc. The average Pakistani youth is the most passionate consumer of entertaining TV programs. Besides, TV has become the main target for pressure groups and NGO`s concerned with human rights in the media.
Nowadays, the media has emerged as the essential player in granting priority to the issue of any origin. The ruling elite of Pakistan, like elsewhere, are also aware that information is power. Therefore, their prime objective is to keep the illiterate and unemployed youth powerless through controlling the state media as well. Their general attitude towards the media is obviously dictating and opposing. The net impact of this desire to control the right to information is that educated individuals are not instructed with development issues and contemporary debates. So our youth is less aware about current problems and crisis. More over young ladies and children are more concerned about TV dramas and shows.
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